April 22, 2017

3 Comments



The Great GORP Project
Box 1108
Niverville, Manitoba, Canada
R0A 1E0
 
Toll-free: 1-855-EAT GORP (328-4677)
Phone: 1-204-388-9649
Email: info@gorpworld.com

GORP World is Getting a New Look!

I just LOVE the concept of things coming full circle... even in the tiny ways. We just had this happen for us here at GORP!

At the very beginning of my branding and marketing journey/nightmare? (kidding. . .sort of!) I found out how intensely personal, complicated and SENSITIVE it gets when you try to impart your verbal vision to another human being and then expect them to use their magical creative gifts to create the graphic illustration of your vision! It’s TOUGH. It’s a recipe for hurt feelings, miscommunication and disappointment can run wild in the streets, not to mention the hefty price tag that comes from hours of emotionally charged communication and the process of brand creation. Over the years I have learned MANY hard lessons in this arena. I’ve learned how to become a better communicator, I’ve also learned that even though I’m not a branding or marketing expert, my dream/vision counts, and I don’t need to always lay down my ideals or bend to the “expert advice”. I’ve also learned that the experts are there for some VERY valid reasons. . .and your job is to build the rickety swinging bridge over the vast gap between your ideal brand image and reality.

Anyways! Back to full circle! At the very beginning I was told my flying tractor brand concept was immature and that nobody would relate to it. I finally had to go to a tattoo artist to get my very first flying tractor sketch. . .he was the only one who would listen. I stuck to my guns after that. .. and fought for my flying tractor. . .it’s changed and morphed over the years. .. but the Flying Tractor Philosophy is a compass for our Core Values. (see this website link for the full explanation!) I am thrilled and tickled by the irony of the fact that an INSANELY talented tattoo artist has once again come to my aid. He had the patience to sit with me for over 2 hours in a coffee shop downtown Winnipeg (Thanks Thom Bargen Coffee) and he listened to me rant and rave about my GORP World vision. I wanted him to take our GORP WORLD logo and make it come to life. . .to explode it into an inspiring encapsulation of our vision to champion mindful adventure and cultivate dignity in every interaction we have with other humans along the way. Talk about a tall order! And boy did this guy deliver! I’ve never had anyone listen to me like he did. . .and I’m SO humbled and wildly excited about what he created for us. Thanks Brian Krahn (@artofbrian) for artfully creating the platform for our brand, and for listening. Thank you for listening. Our team here at GORP can’t wait to explode our new “branding clothes” all over the place! Full circle.

@artofbrian gorp world

~Colleen


3 Comments

Lisa
Lisa

May 29, 2017

Love the new design. Have loved the flying tractor from the start?

James
James

May 25, 2017

Hello Colleen. It’s been a while hasn’t it. But I haven’t forgotten about you and the gorp dream team in your basement. I really enjoyed reading this post of yours. It highlights the importance of holding on to your dream and vision of an idea and seeing it come to fruition. When other entrepreneurs in the past have had an amazing idea no one else could even conceive of, they too were told that their idea was immature and impossible. It’s a good thing that those entrepreneurs didn’t listen to the nay sayers because as we can see now, their ideas have indeed come to fruition and changed the world in ways that no one else could have dreamed possible. The moral of the story is to never give up on something, no matter how much other people tell you to. The more you want it and the harder it is to achieve, the more you will strive towards making it a reality for you. Anyways, that’s all I have to say about that. Keep your dream and vision strong because as we can see now, gorp is really starting to make waves in the ocean we call life.

Natalie
Natalie

May 10, 2017

Epic awesomeness!!!!

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