I just LOVE the concept of things coming full circle... even in the tiny ways. We just had this happen for us here at GORP!
At the very beginning of my branding and marketing journey/nightmare? (kidding. . .sort of!) I found out how intensely personal, complicated and SENSITIVE it gets when you try to impart your verbal vision to another human being and then expect them to use their magical creative gifts to create the graphic illustration of your vision! It’s TOUGH. It’s a recipe for hurt feelings, miscommunication and disappointment can run wild in the streets, not to mention the hefty price tag that comes from hours of emotionally charged communication and the process of brand creation. Over the years I have learned MANY hard lessons in this arena. I’ve learned how to become a better communicator, I’ve also learned that even though I’m not a branding or marketing expert, my dream/vision counts, and I don’t need to always lay down my ideals or bend to the “expert advice”. I’ve also learned that the experts are there for some VERY valid reasons. . .and your job is to build the rickety swinging bridge over the vast gap between your ideal brand image and reality.
Anyways! Back to full circle! At the very beginning I was told my flying tractor brand concept was immature and that nobody would relate to it. I finally had to go to a tattoo artist to get my very first flying tractor sketch. . .he was the only one who would listen. I stuck to my guns after that. .. and fought for my flying tractor. . .it’s changed and morphed over the years. .. but the Flying Tractor Philosophy is a compass for our Core Values. (see this website link for the full explanation!) I am thrilled and tickled by the irony of the fact that an INSANELY talented tattoo artist has once again come to my aid. He had the patience to sit with me for over 2 hours in a coffee shop downtown Winnipeg (Thanks Thom Bargen Coffee) and he listened to me rant and rave about my GORP World vision. I wanted him to take our GORP WORLD logo and make it come to life. . .to explode it into an inspiring encapsulation of our vision to champion mindful adventure and cultivate dignity in every interaction we have with other humans along the way. Talk about a tall order! And boy did this guy deliver! I’ve never had anyone listen to me like he did. . .and I’m SO humbled and wildly excited about what he created for us. Thanks Brian Krahn (@artofbrian) for artfully creating the platform for our brand, and for listening. Thank you for listening. Our team here at GORP can’t wait to explode our new “branding clothes” all over the place! Full circle.